Florence, Italy - GENIO FIORENTINO is back for the third consecutive year after two highly-successful editions that marked turning points for cultural experiences organized in the Province of Florence. The 2005 edition of Genio Fiorentino was held from 22 April to 21 May; the subtitle, “101 eventi in provincia” (101 Events in the Province), gave a clear indication of the extraordinary dimensions of what at the time was a new festival of exhibits, entertainment, meetings, and fashion shows. All in all, 101 events that hosted more than 353,000 visitors.
The 2006 edition was instead held from May 15 to June 6, the time in which the birth of Dante Alghieri is traditionally celebrated. The slogan was “Fatti non foste a viver come bruti…” Born were ye not like brutes…" a quotation selected to stimulate thought by visitors and their Florentine hosts alike. The quote was taken from the XXVI canto of Dante’s Inferno, in which the author narrates his encounter with Ulysses: “Ponder your proud destinies: born were ye not like brutes for swinish ease, But virtue and high knowledge to pursue”.
The world-famous Ponte Vecchio crossing the River Arno
The Genius of Florence
The Province of Florence is the birthplace of figures historically regarded as geniuses in science, in the exploration of the globe, in poetry, art and politics. In this regard, we refer to Leonardo da Vinci, Michelangelo Buonarroti, Dante Alighieri, Giotto, Giovanni Boccaccio, Niccolò Machiavelli, Antonio Meucci, Giovanni Da Verrazzano and Amerigo Vespucci.
Genio Fiorentino is an itinerary through the native land of these geniuses in order to become better acquainted with their lives and works. Its aim is to celebrate their greatness, to discover places and atmospheres, and to rediscover that love for the beautiful and for the spirit of advancement that was promoted by the Medici family.
Innovation, and hospitality were the bywords of the previous Genio Fiorentino festivals held in 2005 and 2006. This year, Genio Fiorentino will be held from May 12 to May 27, 2007. As in the previous festivals, this year's will offer events presenting a wide variety of cultural experiences celebrating Florentine genius, as well as the traditions and history that enrich the entire provincial territory. The title for this year's festival is Leonardo’s maxim “Tristo è quel discepolo che non avanza il suo maestro” ..."Poor is the pupil who does not surpass his master"
Florence celebrates "America"
Florence is celebrating the 500 years since America was called by that name due to its discovery by Amerigo Vespucci, the great navigator born in Florence in 1454. It was the German geographer and map-maker Martin Waldseemüller, translator of Vespucci’s accounts of his voyages, who suggested to him the name “America” for the new territories the Florentine navigator had discovered during his voyages (the name “America” was used for the first time on a map dating to 1507).
Florence is also one of the “capital cities” of shopping, with great “names” born and bred in Florence (such as Ferragamo, Gucci etc.), and is a great centre of craftsmanship, where you may still find handmade bags, purses, shoes and clothing in continuance of a centuries-old tradition. The city also offers some of the world’s finest cuisine, with traditional local dishes that have become classics on an international scale.
The Genio Fiorentino Collection of events stretches over a 21 day period, from May 12th to the 27th 2007, and offers a series of exhibits, food and wine itineraries, fashion shows, cultural seminars and much more.
With the Genio Fiorentino festival, the city of Florence intends to create a link between its illustrious past and its bright present and future.
The city of Firenze represents a most wonderful mix of art and museums, with the Uffizi and the Accademia with the David, culture, shopping, leather goods, artistic handicrafts, food and wine and in general it epitomizes what’s become known the world over as “the Tuscan lifestyle.”
The city of Florence is easily reachable from anywhere in Italy, by train, plane and automobile
Editor's Note: The finalized programme of events for GENIO FIORENTINO 2007 has just been released (May 4, 2007). You may follow this link to a version of the Genio Fiorentino programme for 2007 in English.
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